How To Use Topic Clusters For SEO

Digital Marketing

Topic Clusters For SEO – Simplified

Today I am talking about topic clusters for SEO! Otherwise known as “content clusters,” and it is HANDS DOWN one of my favorite SEO content marketing tips because it is so SIMPLE, yet so effective.

Picture this. You’ve been churning out amazing content for your business or side hustle, but it’s not really doing anything. Or, you’ve created A TON of content for your blog and website, but it seems to be all over the place and you’re having a hard time thinking about what to write next (or even what the heck you’ve written about in the past)!

Does this sound familiar? Enter content clusters!

Content clusters are basically several pieces of content on your website that are linked together by a primary topic pillar. Everything is thematically related and interconnected and helps to establish YOUR website as the ultimate authority on your topic pillar.

Let’s say that you run a fitness coaching business. Your overarching pillar is fitness & wellness. You should have one or two long form pieces of content focused on your primary pillar. From there, using the content cluster model, you could create several pieces of content around the following:

  1. Workouts
  2. Food/Meal Planning
  3. Fitness Gear

Then, underneath each of those content cluster topics, you can add additional content. The possibilities are endless, and the best part is, they all relate back to your topic pillar of fitness and wellness.

So How Do Content Clusters Actually Help Your SEO?

Now that you know what content clusters are, how the heck do they help your SEO? Answer – a lot of ways!

Content clusters can help:

  • Inform your keyword research
  • Help you rank for broad terms
  • Simplify interlinking
  • Help search engines understand your website better

Use Content Clusters to Identify Keywords

When you’re trying to figure out what topics to write about, content clusters can help lead the way! Low search volume terms are great to target in your content clusters, because they are easier for you to rank on initially, and they help support your content pillar, which then helps support your rankings on broader terms like “fitness coach for moms.” Pretty cool, right?

Interlinking Simplified

Content clusters also make interlinking across your site simple. When you have a lot of pieces of content that are all related in an overarching way, linking across posts suddenly becomes really intuitive. Interlinking is also really important for SEO because it help search engines understand:

  • The relationship between the pages.
  • The value of the pages.
  • The relevance of the pages.

And all of those things help your site rank better!

How Google Sees You

And finally, content clusters make it really clear to users and search engines what your site is about. When someone comes to your site and sees all of the posts about workouts, gear and meal planning, they will immediately know that you’re a fitness and wellness expert.

Over time, your website will rank for broader industry terms like we mentioned above. Even better, your target audience will know exactly what your site is about when they get there, enhancing your user-experience, which is also great for SEO!

I hope this post was useful! Questions? Feel free to reach out. I would love to hear from you!

June 4, 2021