SEO as a Connector: My Number One Piece of Advice for Keyword Research


Search maven, corporate drop-out, mama and gal behind Nina Gibson Co. 

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Hi, I'm nina

We often focus so much on the technical side of SEO keywords and research that we forget that SEO is actually a connector. It is the bridge between users looking for a need and how we can fulfill that need.

Your content needs to be meeting your user’s needs and expectations.

If there is nothing else you do for your SEO strategy, this is the one piece of advice that will serve you in your business and help you win at SEO.

In this episode:

  • SEO keywords as a connector
  • Meeting your user at the stage of their journey they’re currently at
  • The different user intent of content; informational, commercial, navigational, transactional
  • Keyword research specifically for user intent

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at

Connect with Nina

Nina Gibson is a holistic SEO expert and visibility coach, search maven, and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 



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