Have you been wondering about SEO coaching and if it’s something that you should be investing in for your business in 2022?

Not even sure what SEO actually is? Stay tuned friends! We are going to chat all about SEO coaching, what it is and how it can help your business grow in 2022 and beyond.  

SEO in 2022

First up, for the newbies, SEO is essentially the art of optimizing your website and content for more visibility in the search engine results, so that you can increase the amount of high quality traffic to your amazing service or offer. This is done through a variety of ways, including targeted keyword research and content marketing, on-page optimizations, backlink building, technical optimizations and more.

SEO is Evolving

SEO used to be a lot more straightforward than it is now, but that’s actually a good thing. Because here’s the thing about SEO in 2022 (and beyond) – it’s not just about writing blog posts circa 2006 (though that’s still important). Nope, the SEO of the future encompasses an entire bucket of channels, most of which I bet you’re already investing time and money on right now. Things like…. 👇🏻

• Podcasts
• Video (hello YouTube and Vlogging)
• Pinterest
• Collaborations
• Content Marketing

Did you know that all of these marketing efforts can be integrated into your overall SEO marketing strategy to help elevate your brand visibility and drive more organic traffic?

But how do you do that?

What is SEO Coaching?

This is where SEO coaching can make a huge difference. Business coaching has exploded in the past several years and so much emphasis and time is spent on things like identifying your brand, niching down, building funnels, etc.

That’s great and all, but once you’ve done that, how do you get your brand seen? Sure, social media and paid ads is one option, but building a business on someone else’s platform and shelling out thousands of dollars to Google and Facebook is not a sustainable, long-term strategy.

SEO coaching can be a lot of different things, depending on the type of services offered or the specific industry being worked in. But I like to use this definition of an SEO coach when talking to business owners.

An SEO coach works with you (the business owner) to understand your goals, target audience and niche to help you create and implement a holistic SEO strategy to elevate your brand visibility and meet your target audience needs.

Nina Gibson CO.

How Can SEO Coaching Help Your Business In 2022?

SEO coaching can help bring together the important pieces of SEO marketing all into one place and help you create an actionable and effective strategy for increased web traffic. It can even help you integrate SEO into your existing marketing workflows.

Wouldn’t it be amazing to finally take the scary out of a marketing channel you know you need to be investing in, but have no idea how to even get started with?

Here’s how SEO coaching can help elevate your brand visibility 👇🏻

1. SEO Coaching can help you understand SEO fundamentals, so that you have a foundation of knowledge that you can utilize for your business, long after your coaching sessions end.

Knowledge is power. By understanding what SEO is and how it works, you can take that learned information and apply it to your business over and over again without having to wonder if you’re doing it right or if the information you have is actually accurate.

2. An SEO coach can help you demystify keyword research.

Wouldn’t it be great to FINALLY know what keywords to target in your content and why? Better yet, how to use them and optimize them for optimal SEO? Sounds pretty great, right? SEO coaching can help you with all of this and more, so that you finally have a keyword map in place and know exactly what you should be targeting and when.

3. An SEO coach can help you integrate SEO into your overall marketing strategy!

Remember how we talked about how SEO is evolving and is so much more than just writing blog posts? SEO coaching can help you see the bigger picture and approach SEO holistically. For example, that Podcast circuit you’re doing? Did you know that can be super beneficial for your SEO?! Or how about all of those amazing videos you have. An SEO coach can help you start a YouTube channel and optimize your videos for SEO success. But most importantly, a good SEO coach will help you integrate your SEO strategy into your weekly, monthly and quarterly marketing planning so that it becomes second nature and eventually just one of the many things you do to increase your brand visibility and drive more traffic to your service.

Aka, you will start driving traffic on auto-pilot!

Sounds almost too good to be true, but it’s not. 5.3 billion searches A DAY on Google tell us that people are seeking information and answers to their questions more than ever before. The big change is how we consume information. By staying ahead of the trends and understanding how to get the most SEO benefit from all of your marketing efforts (not just blogging), you’re setting yourself up for more impact with less effort and building a sustainable, long-term growth strategy.

Ready to get started? Let’s chat! Find me on Instagram or shoot me an email at hello@ninagibson.co. I would LOVE to hear from you.

Looking for an SEO kick-starter? My Beginner SEO Checklist is the perfect place to start if you’re a business owner just starting to get their feet wet with SEO!

Until next time friends!