A Beginner’s Guide to the New GA4 Analytics


If you are a product-based business, eCommerce, or a business that has a busy Q4 this episode of Elevated Visibility is for you. We’re coming up on the last episode of July and today’s Q4 Prep tips are all about analytics because using data to inform your decisions is fundamental to make sure that you are set up for success no matter the time of year.

On July 1st, 2023 Google’s Universal Analytics was replaced by GA4 Analytics. This was a big change for a lot of people and not everybody has been as prepared for this shift as they could be.

So, this episode is a basic crash course on the differences between GA4 and Universal Analytics. I’ll walk you through some data points that you really need to be paying attention to when you’re looking at your data, analyzing your data, and how that can be useful for you.

In this episode:

  • What is GA4 Analytics?
  • The differences between GA4 Analytics and Universal Analytics
  • Cookie-based tracking is out, event-based tracking is in
  • Tracking active users versus total users 
  • Bounce rate is out, engagement rate is in

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

Catch up on the previous episode of Q4 Prep July:

If you are a visual person or would like to dive deeper into what GA4 Analytics is all about, you can hop on to my $12 GA4 Analytics Masterclass here.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO expert and visibility coach, search maven, and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co

Website: ninagibson.co

July 25, 2023




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