Running a business can be an extra challenge when you’re the one who has to wear all of the hats. From marketing to web development and social media management. It can be A LOT. Add trying to improve your organic visibility into the mix and it can seem like a never-ending list of to do’s. But I am here to make it easier for you!
If you’re a one-woman show, trying to do and be all of the things for your business and not even sure where the heck to begin when it comes to SEO? Then this post all about SEO tips for female solopreneurs is for you!
SEO is uncharted territory for so many entrepreneurs. And while there’s no magic wand you can wave that will make Google rank your content better, there are some really great SEO tips for female solopreneurs that a lot of business owners simply don’t know about. And when these things are implemented correctly, they CAN get your content in front of more of the right people over time.
In almost 15 years of digital marketing, working with major retail brands and organizations, I’ve learned a thing or two about what you should be doing for SEO and a lot of things that you definitely shouldn’t. And if you’re tired of spending ALL of your time on social media, falling into the comparison trap and spending more time watching reels about dogs sleeping, then actually moving the needle forward in your business, I’ve got you.
We are going to get down and dirty with three of my favorite tips for helping you get a jump start on your SEO today!
One of the biggest mistakes I see over and over again is business owners targeting the same keyword on every single page of their website because they think that will help them rank better. News flash, it won’t.
It’s a BIG MISTAKE. Like those snarky sales women in Pretty Woman big mistake. And it will only confuse search engines and hurt your SEO opportunities.
Sometimes this happens by accident because many business owners have a specific area of expertise and a primary content pillar that they want to write about over and over. I get it. But the key to creating sticky and well-optimized SEO content is to write blog posts or articles about similar, but not the same content. You do this by focusing on one to three core content pillars, making sure to map each one to it’s own unique keyword.
Not only does this help showcase your expertise and authority on a specific topic (which Google loves), it also makes content ideation a whole lot simpler. If you need some tips on how to create a content pillar strategy for SEO, check out this blog post on creating SEO topic clusters.
So how exactly do you go about finding unique keywords to target? Below are some tips to help you get started, but if you’re looking for something more in-depth, my blog post on keyword research for SEO has some great tips to help you get started.
Ok, that’s a lot of info. Bottom line, every URL on your website needs to be targeting a unique search term. One URL=One keyword.
Now I know what you’re thinking! But Nina, my website is responsive, of course I care about mobile! But did you know that Google is ranking your desktop site based on your mobile search performance? Yes!
Mobile First Indexing means Google uses the mobile version of you website’s content for indexing and ranking. That means that just having a responsive design and calling it a day isn’t enough. You need to really think about how the content you’re creating looks and is interacted with on a mobile device.Â
Not sure how to do that? Try these three things:
Content might be king, but it’s not everything! Amazing and unique content that meets the user need IS a huge piece of the SEO puzzle, but just cranking out amazing, targeted content will only get you so far. There are 200+ components of Google’s algorithm, and while that might seem like a lot (because it is), focusing on things like user-experience, page speed, back-links and showcasing your expertise will get you a long way.
SEO can seem really daunting at first, but when you break it down into bite sized chunks, like these three SEO tips for solopreneurs, it can start to become a whole lot easier to manage. Remember, SEO is a holistic representation of so many different factors that work together to help your website rank and perform better! There isn’t just ONE thing that will make or break your SEO. But if you’re stuck on where to start, think about the user first and foremost. What do they need? What are they looking for? And work to create an experience and content that meets that user need as best as possible.
and if you’re thinking this is great and all but you would love some more support and maybe even an awesome community to learn all things SEO and digital marketing, I have a club for female entrepreneurs where we focus on all things visibility. Not just SEO, but YouTube, Google Ads and more. Learn more about the Visibility Co. Club or get your butt on my email list for more tips, tricks and resources!
July 2, 2021
Nina