Are you a one-woman show, trying to do and be all of the things for your business and not even sure where the heck to begin when it comes to SEO? Then this post is for you, girl!
SEO is uncharted territory for so many solopreneurs. And while there’s no magic wand you can wave that will make Google rank your content better, there are some really great SEO tips for female solopreneurs that a lot of business owners simply don’t know about. And when these things are implemented correctly, they CAN get your content in front of more of the right people.
In almost 15 years of digital marketing, working with major retail brands and organizations, I’ve learned a thing or two about what you should be doing for SEO and a lot of things that you definitely shouldn’t. And if you’re tired of spending ALL of your time on social media, falling into the comparison trap and spending more time watching reels about dogs sleeping, then this post is for you.
We are going to get down and dirty with three of my favorite tips for helping you get a jump start on your SEO today!
Not Mapping Keywords to URLs
One of the biggest mistakes I see over and over again is business owners targeting the same keyword on every single page of their website.
I get it. You have a core content pillar and its your area of expertise and you just love writing about it.
But it’s a BIG MISTAKE. Like those snarky sales women in Pretty Woman big mistake.
Before you even think about writing a piece of content, make sure it’s targeting a unique keyword. Otherwise you’re confusing search engines and cannibalizing your ability to rank at all because Google will be have no idea what your website is even about.
And I know that you did all of your keyword research first, but if you need some tips, check out my blog post on keyword research for SEO to help you get started!
So to recap, every URL on your website needs to be targeting a unique search term. One URL=One keyword.
Not Thinking About Mobile
Now I know what you’re thinking! But Nina, my website is responsive, of course I care about mobile! But did you know that Google is ranking your desktop site based on your mobile search performance? Yes!
Mobile First Indexing means Google uses the mobile version of you website’s content for indexing and ranking. That means that just having a responsive design and calling it a day isn’t enough. You need to really think about how the content you’re creating looks and is interacted with on a mobile device.
Not sure how to do that? Try these three things:
- Review your content on a mobile device before you even hit publish. Make sure everything looks and flows like it’s supposed to (yes, even if you’re website is mobile).
- If the majority of your users are coming from a mobile phone, shorten your titles and descriptions to accommodate a mobile search results (while still focusing on your target keyword)!
- Put your call-to-actions above the mobile fold!
Content is King, But….
It’s not everything! Amazing and unique content IS a huge piece of the SEO puzzle, but just cranking out amazing, targeted content will only get you so far. There are 200+ components of Google’s algorithm. Things like user-experience, page speed, back-links and authority all matter too.
Don’t get so hyper-focused on the content piece that all the other things fall to the wayside.
SEO is a holistic representation of so many different factors that work together to help your website rank and perform better!
Phew! I think that covers it. 3 SEO tips for you boss babes out there!
Questions? Find me on Instagram or shoot me an email. I’d love to connect with you!