E19: Why Keywords Still Matter for SEO


If you are somebody who has trouble finding things to write about when you create content for your business or if the content you are creating has not been helping you establish the authority and expertise you are looking for, this episode is 100% for you.

We are starting out a new quarter, so in today’s episode of the Elevated Visibility Podcast, I’m giving you the tools you need to plan out a kick-ass content marketing strategy for the next three months in just a couple of hours: keywords.

Tune in to learn why keyword research is still important, how to better understand your audience and what they’re actually looking for, and a simple and extremely effective way to create the right type of content for your business.

In this episode:

  • Why keywords really matter
  • The 4 types of user intent when it comes to website interactions
  • Make content creation simpler with a content pillar strategy 
  • Examples of how using these strategies looks like in practice

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

You are invited to join the Visibility Co. Club! If you have been craving a place for community, if you have been craving a place to get agency-level and expert-level support for your business without the agency fees, this is the place! This is the digital marketing club for entrepreneurs who are ready to scale their businesses with expertise and community. If you want to learn how to use strategic SEO and visibility strategies to get found and get seen, but aren’t ready to invest 1000s of dollars into SEO services to leverage it, now is your time! 

Go to ninagibson.co/visibility-co-club and learn how to take your business to the next level!

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO expert and visibility coach, search maven, and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co

Website: ninagibson.co

October 4, 2022




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