When you look around at the advice out there, at the books, the blogs, the podcasts, it can be really confusing if you’re a product-based business owner or maker. So much of the advice is centered around service-based businesses, personal brands, and influencers because that’s what’s on the rise, but the strategies that work for those will not work out for you.

In today’s episode of Elevated Visibility, we have an amazing guest, who I’ve not only worked with professionally but who’s also a really good friend of mine, Ruthie Sterrett. She is a marketing coach and content strategist who, like me, has lots of experience in the retail e-commerce space and we’re here to give you the advice you’ve been looking for.

Join us as we talk about how to get your business, no matter the type, farther faster, tackle some controversy around content creation and what it should look like and feel like and be like, and share all the best strategies and tips for your product-based business to be successful, especially if you’re starting out.

In this episode:

• The importance of being part of a community
• The most powerful tool to propel your business forward
• Advice for those thinking about investing in a Mastermind group
• Batching and why strategically planning and creating great content always matters
• Super valuable strategies and tips specific to Product-based business
• Niching down: challenges, what to consider, and tools to help you

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

To discover how to work with Ruthie or access her amazing offerings for small business owners, including some super valuable freebies, go here.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Ruthie

Ruthie Sterrett is a marketing coach and content strategist, podcast host, retail e-commerce veteran, and mom. She helps small business owners create marketing strategies and consistent content plans with the Consistency Corner Marketing Method to help make an impact and an income for businesses.

Instagram: @ruthie.sterrett

Podcast: The Consistency Corner

Website: theconsistencycorner.com

Connect with Nina

Nina Gibson is a holistic SEO expert and visibility coach, search maven, and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co

Website: ninagibson.co